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Jeffrey Baratta
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NIKE BASKETBALL KYRIE 1 

Event / Customization / Environment

SET Creative was asked to design and produce a pop-up event for Kyrie Irving's first signature basketball shoe. We created a product vending machine with touch screen technology that allowed Cavaliers fan's to get the shoe before it's initial release.   

Client: Nike Basketball
Agency: SET Creative
Art Director: Joel Ryan Brandon 
Designer: Jeffrey Baratta
Designer: Tyler Mead 

Kyrie 1_Booth.png
Kyrie 1_Kyrie.png
Kyrie 1_Touchscreen.png
Kyrie 1_Packaging 2.png
Kyrie 1_Packaging.png
Kyrie 1_Crowd 2.png
Kyrie 1_Crowd 3.png
Kyrie 1_Crowd.png
 

© Jeffrey Allen Baratta 2022